Now Enrolling Founding club partners get an affordable rate — reach out to see if your club qualifies.
⚽ AI-Powered Player Training

A training perk that stands out when families are comparing programs.

SoccerCoach Guru gives every player a personal AI training coach and a full library of coach-designed drills, built to work alongside whatever your club already runs. Zero extra work for your coaching staff, and a real answer for families comparing you to other clubs.

700+ coach-designed drills, built for every position (goalkeeper to striker) and every skill level. No two sessions are ever the same.

Bring Guru to Your Club See How It Works

Every family starts free as a partner club  ·  No setup work for your staff

Full session instantly
🎬700+ animated drills
🎯Position-specific
🏆Built for clubs & teams
👟Train anywhere
🧒All ages welcome
Full session instantly
🎬700+ animated drills
🎯Position-specific
🏆Built for clubs & teams
👟Train anywhere
🧒All ages welcome

Real drills. Real animations.
Real improvement.

Every drill includes a full animated breakdown, and many include a real video demo, so your player watches the move performed before trying it. This is the real app.

Jackson Brady

Jackson Brady · demonstrates the drills

Pro right-back for Memphis 901 and Chattanooga Red Wolves (USL Championship), with youth and pro experience in New Zealand and NZ U23 international honors.

For Club Directors & Owners

A retention and recruiting perk your club can offer today

Parents weigh what's included beyond practice time when they choose, and stay with, a club. Guru gives every family a personal AI training coach and a full drill library, with zero extra work for your coaching staff and real, COPPA-proper parental consent built in from day one, not a checkbox.

  • A real differentiator families notice when comparing clubs
  • Zero extra work for coaches or parents — players train independently
  • Customized with your club's logo and colors
  • Works alongside whatever training program or schedule you already run
  • Every family starts free when your club joins as a partner

Directors & Club Owners

Tell us about your club and we'll set you up with a partner code. Every family starts free, no setup work on your end.

Get Your Club Involved →

We respond within one business day. No commitment required.

Simple by Design

Three steps to a full session

Your player answers a few questions and Guru handles the rest. No soccer expertise needed, yours or theirs.

1

Set position and goals

Position, age group, skill level, and whatever equipment is on hand. Takes about 30 seconds.

2

Get a personalized plan

Guru builds a 3 or 4-drill session: the right focus, the right intensity, the right drills for where your player is right now.

3

Train with animated drills

Every drill is animated frame by frame: positions, cone layout, paths, ball movement. Like a coach drawing it up live.

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No credit card needed

An AI coach in their pocket, always on call.

Technique, positioning, what to work on next: Guru knows your player's position and skill level and answers like a coach who knows them, not with generic soccer tips.

When they ask "what should I work on?", Guru builds the session. One tap starts the workout. No more wondering what to do next.

Between sessions they can ask anything: why they keep losing the ball, how to improve their weak foot, what to focus on before tryouts.

✓ Included with every plan
You I keep getting beaten on the turn as a center back. What should I work on?
Guru

Two things to target in your next session:

  • 1v1 defensive shape: any drill that forces you to set your stance and hold position under pressure.
  • Backpedal reaction work: builds the footwork pattern so it becomes automatic in a match.

Start at half pace and build up. The habit needs to be locked in before you can apply it under pressure.

I built you a 30-minute session that hits both. Tap to start whenever you're ready.

Start: 30 min 1v1 Defending

Built the way a club actually needs it.

Most training apps treat compliance as an afterthought. Every player under 13 on Guru goes through real, verifiable parental consent, not a self-reported birthdate. Add helper drills built for two players, hundreds of animated sessions that never repeat, and an AI coach available any time, and it's built to be a genuine perk your families actually use, not another login nobody opens.

  • Real, verifiable parental consent for every player under 13, not a checkbox
  • No ads, no social feed, no third-party tracking or data sale
  • Helper drills built for two players, not just solo reps
  • Safe by design: no heading drills for young players
  • Works in the backyard or on the pitch, cones optional
  • A private dashboard showing your club's usage, never individual player data

Already Have a Code?

Sign in with your code

A team code from your club, or an evaluation code we sent you — either way, sign in to get started. Every plan includes the same full library and unlimited sessions.

Included in every plan

Ready to make Guru part of your club?

Every family starts free. No setup work, no disruption to what you already run.

Get Your Club Involved

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